Pepsi Max Essay Example

Pepsi Max Essay Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it, but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in peoples mind deeply. Now no one doesnt know the brand Pepsi-Cola Whenever the name Pepsi is heard, people will conjure up the image of fresh and cool drink. Pepsi-Cola is not only in high quality, cool and fresh but also have a competitive price in Chinese market* Sometimes Pepsi-Cola even has a lower price than Coca-Cola In China Opportunities Pepsi is such an experienced powerful global company, which has a basic of a great fund. So it has the ability to place a Idle sum of money to the promotion. We can see that the advertisement of Pepsi-Cola is so attractive. It also invited the top famous people to advertise for it. The advertisement is so elaborate and attractive so that Pepsi gained the special prize of the advertisement Granny. We will write a custom essay sample on Pepsi Max specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepsi Max specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepsi Max specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pepsi also compares with the competitors and find their disadvantages to update its own quality, flavor and also package promptly in order to satisfy the consumers need. This is the biggest advantage of Pepsi Company. Weakness The design of Pepsi-Colas package is not as attractive as Cocacola. It still needs to be improved. Threats Pepsi-Cola and Coca-Cola have had the competition for about 80 years. Although Pepsi-Cola have won several times during this competition, the market share of Pepsi-cola is a little bit smaller than Coca-Cola 3 consumer insights: Inspire consumer to be loyal to Pepsi max (Results in customers preferring the brand and buying it over and over) 4 brand: Pepsi max is low-calorie and  sugar-free  cola for men 5 communication objectives: Customers preferring the brand and buying it over and over 6 selling idea: Live life to the Max 7 support: Pepsi max is low-calorie,  sugar-free  cola which help men not to gain weight. 8 creative direction: Pepsi Max. 100% Taste, 0% Sugar Live life to the Max 9 media: TV ads before and after matches, Billboards, Magazines, and Online strategy

Latin Names for Days of the Week

Latin Names for Days of the Week Romans named the days of the week after the seven  known planets–or rather, celestial bodies- which had been named after Roman gods: Sol, Luna, Mars, Mercury, Jove (Jupiter), Venus,  and Saturn. As used in the Roman calendar, the gods names were in the genitive singular case, which meant each day was a day of or assigned to a certain god. dies Solis,  day of the Sundies Lunae,  day of the Moondies Martis,  day of Mars (Roman god of war)dies Mercurii,  day of Mercury  (Roman messenger of the gods and god of commerce, travel, thievery, eloquence,  and science.)  dies Iovis,  day of Jupiter (Roman god who created thunder and lightning; patron of the  Ã‚  Roman state)  dies Veneris,  day of Venus  (Roman goddess of love and beauty)dies Saturni,  day of Saturn  (Roman god of agriculture) Latin and Modern Romance Languages All of the Romance languages–French, Spanish, Portuguese, Italian, Catalan, and others- were derived from Latin. The development of those languages over the last 2,000 years has been traced using ancient documents, but even without looking at those documents, the modern-day names of the week have clear similarities to the Latin terms. Even the Latin word for days (dies) is derived from the Latin  from the gods (deus,  diis  ablative plural), and it too is reflected in the endings of the Romance language day terms (di or es). Latin Days of the Week and Romance Language Cognates (English) Latin French Spanish Italian MondayTuesdayWednesdayThursdayFridaySaturdaySunday dies Lunaedies Martisdies Mercuriidies Iovisdies Venerisdies Saturnidies Solis LundiMardiMercrediJeudiVendrediSamediDimanche lunesmartesmià ©rcolesjuevesviernessbadodomingo lunedà ¬martedà ¬mercoledà ¬giovedà ¬venerdà ¬sabatodomenica Origins of the Seven-Planet Week Although the names of the week used by modern languages dont refer to gods that modern people worship, the Roman names definitely did name the days after the celestial bodies associated with particular gods- and so did other ancient calendars. The modern seven-day week with days named after gods associated with celestial bodies, is likely to have originated in Mesopotamia between the 8th and 6th centuries BCE. The lunar-based Babylonian month had four seven-day periods, with one or two extra days to account for the movements of the moon. The seven days were (probably) named for the seven known major celestial bodies, or rather for their most important deities associated with those bodies. That calendar was communicated to the Hebrews during the Judean exile in Babylon (586–537 BCE), who were forced to use the imperial calendar of Nebuchadnezzar and adopted it for their own use after they returned to Jerusalem. Theres no direct evidence for the use of celestial bodies as name days in Babylonia- but there is in the Judean calendar. The seventh day is called Shabbat in the Hebrew bible- the Aramaic term is shabta and in English Sabbath. All of those terms are derived from the Babylonian word shabbatu, originally associated with the full moon. All of the Indo-European languages use some form of the word to refer to Saturday or Sunday; the Babylonian sun god was named Shamash. Planetary Gods Planet Babylonian Latin Greek Sanskrit Sun Shamash Sol Helios Surya, Aditya, Ravi Moon Sin Luna Selene Chandra, Soma Mars Nergal Mars Ares Angaraka, Mangala Mercury Nabu Mercurius Hermes Budh Jupiter Marduk Iupiter Zeus Brishaspati, Cura Venus Ishtar Venus Aphrodite Shukra Saturn Ninurta Saturnus Kronos Shani Adoption of the Seven Day Planetary Week The Greeks adopted the calendar from the Babylonians, but the rest of the Mediterranean region and beyond did not adopt the seven day week until the first century CE. That spread into the hinterlands of the Roman empire is attributed to the Jewish diaspora, when the Jewish people left Israel for the far-flung elements of the Roman empire after the Second Temple destruction in 70 CE. The Romans didnt borrow directly from the Babylonians, they emulated the Greeks, who did. Graffiti in Pompeii, destroyed by the eruption of Vesuvius in 79 CE, includes references to the days of the week named by a planetary god. But in general, the seven-day  week  was not widely used until the Roman Emperor  Constantine the Great (306–337 CE) introduced the seven-day week into the Julian calendar. The early Christian church leaders were appalled at the use of pagan gods for names and did their best to replace them with numbers, but with no long-lasting success.   -Edited by Carly Silver Sources and Further Reading Falk, Michael. Astronomical Names for the Days of the Week. Journal of the Royal Astronomical Society of Canada 93:122–133Ker, James. Nundinae: The Culture of the Roman Week. Phoenix 64.3/4 (2010): 360–85. Print.MacMullen, Ramsay. Market-Days in the Roman Empire. Phoenix 24.4 (1970): 333–41. Print.Oppenheim, A. L. The Neo-Babylonian Week Again. Bulletin of the American Schools of Oriental Research 97 (1945): 27–29. Print.Ross, Kelley. The Days of the Week. The Proceedings of the Friesian School, 2015.Stern, Sacha. The Babylonian Calendar at Elephantine. Zeitschrift fà ¼r Papyrologie und Epigraphik 130 (2000): 159–71. Print.

Major General Robert E. Rodes - American Civil War

Major General Robert E. Rodes - American Civil War Robert E. Rodes - Early Life Career: Born March 29, 1829 in Lynchburg, VA, Robert Emmett Rodes was the son of David and Martha Rodes.   Raised in the area, he elected to attend the Virginia Military Institute with an eye towards a military career.   Graduating in 1848, ranked tenth in a class of twenty-four, Rodes was asked to remain at VMI as an assistant professor.   Over the next two years he taught a variety of subjects including physical science, chemistry, and tactics.   In 1850, Rodes departed the school after failing to secure a promotion to professor.   This instead went to his future commander, Thomas J. Jackson. Traveling south, Rodes found employment with a series of railroads in Alabama.   In September 1857, he married Virginia Hortense Woodruff of Tuscaloosa.   The couple would ultimately have two children.   Serving as the chief engineer of the Alabama Chattanooga Railroad, Rodes held the post until 1861.   With the Confederate attack on Fort Sumter and beginning of the Civil War that April, he offered his services to the state of Alabama.   Appointed colonel of the 5th Alabama Infantry, Rodes organized the regiment at Camp Jeff Davis in Montgomery that May. Robert E. Rodes - Early Campaigns: Ordered north, Rodes regiment served in Brigadier General Richard S. Ewells brigade at the First Battle of Bull Run on July 21.   Recognized by General P.G.T. Beauregard as an excellent officer, Rodes received a promotion to brigadier general on October 21.   Assigned to Major General Daniel H. Hills division, Rodes brigade joined General Joseph E. Johnstons army in early 1862 for the defense of Richmond.   Operating against Major General George B. McClellans Peninsula Campaign, Rodes first led his new command in combat at the Battle of Seven Pines on May 31.   Mounting a series of attacks, he sustained a wound in his arm and was forced from the field.    Ordered to Richmond to recover, Rodes rejoined his brigade early and led it at the Battle of Gaines Mill on June 27.   Not fully healed, he was force to leave his command a few days later prior to the fighting at Malvern Hill.   Out action until late that summer, Rodes returned to the Army of Northern Virginia as General Robert E. Lee commenced his invasion of Maryland. On September 14, his brigade mounted a stiff defense at Turners Gap during the Battle of South Mountain.   Three days later, Rodes men turned back Union assaults against the Sunken Road at the Battle of Antietam.   Wounded by shell fragments during the fighting, he remained at his post.   Later that fall, Rodes was present at the Battle of Fredericksburg, but his men were not engaged. Robert E. Rodes - Chancellorsville Gettysburg: In January 1863, Hill was transferred to North Carolina.   Though the corps commander, Jackson, desired to give command of the division to Edward Allegheny Johnson, this officer could not accept due to wounds sustained at McDowell.   As a result, the position fell to Rodes as the senior brigade commander in the division.   The first division commander in Lees army to not have attended West Point, Rodes repaid Jacksons confidence at the Battle of Chancellorsville in early May.   Spearheading Jacksons audacious flank attack against Major General Joseph Hookers Army of the Potomac, his division shattered Major General Oliver O. Howards XI Corps.   Severely wounded in the fighting, Jackson requested that Rodes be promoted to major general before dying on May 10. With the loss of Jackson, Lee reorganized the army and Rodes division moved into Ewells newly-formed Second Corps.   Advancing into Pennsylvania in June, Lee ordered his army to concentrate around Cashtown in early July.   Obeying this order, Rodes Division was moving south from Carlisle on July 1 when word was received of fighting at Gettysburg.   Arriving north of the town, he deployed his men on Oak Hill facing the right flank of Major General Abner Doubledays I Corps.   Through the day, he launched a series of disjointed attacks which suffered heavy losses before finally dislodging Brigadier General John C. Robinsons division and elements of XI Corps.   Pursuing the enemy south through the town, he halted his men before they could assault Cemetery Hill.   Though tasked with supporting attacks on Cemetery Hill the next day, Rodes and his men played little role in the rest of the battle. Robert E. Rodes - Overland Campaign: Active in the Bristoe and Mine Run Campaigns that fall, Rodes continued to lead his division in 1864.   In May, he helped opposed Lieutenant General Ulysses S. Grants Overland Campaign at the Battle of the Wilderness where the division attacked Major General Gouverneur K. Warren V Corps.   A few days later, Rodes division took part in the savage fighting at the Mule Shoe Salient at the Battle of Spotsylvania Court House.   The remainder of May saw the division participate in the fighting at North Anna and Cold Harbor.   After reaching Petersburg in early June, Second Corps, now led by Lieutenant General Jubal A. Early, received orders to depart for the Shenandoah Valley. Robert E. Rodes - In the Shenandoah:         Tasked with defending the Shenandoah and drawing troops away from the siege lines at Petersburg, Early moved down (north) the valley sweeping aside Union forces.   Crossing the Potomac, he then sought to menace Washington, DC.   Marching east, he engaged Major General Lew Wallace at Monocacy on July 9.   In the fighting, Rodes men moved along the Baltimore Pike and demonstrated against Jug Bridge.   Overwhelming Wallaces command, Early then reached Washington and skirmished against Fort Stevens before withdrawing back into Virginia.   The efforts of Earlys troops had the desired effect as Grant dispatched sizable forces north with orders to eliminate the Confederate threat in the Valley. In September, Early found himself opposed by Major General Philip H. Sheridans Army of the Shenandoah.   Concentrating his forces at Winchester, he tasked Rodes with holding the Confederate center.   On September 19, Sheridan opened the Third Battle of Winchester and commenced a large-scale attack against the Confederate lines.   With Union troops driving back both of Earlys flanks, Rodes was cut down by an exploding shell as he worked to organize a counterattack.   Following the battle, his remains were taken back to Lynchburg where he was buried at the  Presbyterian Cemetery.         Ã‚   Selected Sources VMIs Civil War Generals: Robert E. RodesGettysburg Generals: Robert E. RodesNPS: Robert E. Rodes

London transport in decline Essay Example | Topics and Well Written Essays - 2000 words

London transport in decline - Essay Example nd provides travel tips, downloadable maps for all modes of transport and information about where and how to get various kinds of travel tickets/passes. First time visitors better study all the possible modes of transport and plan the itinerary carefully before starting to explore the enchanting beauty of the city† (The London Transport System, 2010). During the peak hours, that is between 9.00 and 10.30 a.m. and 4.00 and 5.30 pm, the traffic could be daunting as these are the rush hours and people travel to and from during these hours. Other than these timings, traveling is relatively peaceful and enjoyable during rest of the day. Traveling in London can get to the nerves when it slows down in certain places because of traffic congestion. But traffic congestion allows one to enjoy the sights even more. London has its share of stately buildings and parks. There is also the mighty river, Thames, flowing through the city. It is not for nothing that over 14 percent of the population in the United Kingdom lives in London. However, the high population and business life in London has frayed the traveling system in London. Almost around the year, there is some repair or modification work at an Underground site that slows down travel by Underground rails. â€Å"Travel experts feel that the underground is showing its age, resulting in frequent delays, escalators going out of action and some stations being closed for repairs, especially during weekends. Though crime is not rampant, tourists are advised to avoid empty carriages, especially in the late hours. Smoking is prohibited both at the station and on the carriage. Tickets can be purchased at the station before entering the tube† (The London Transport System, 2010). â€Å"The London Underground is Europes largest metro subway system and is the worlds oldest underground system. It was inaugurated in 1863. It covers 253 miles of track and transports 976 million people yearly. The Underground is also connected to a

End of Life Essay Example | Topics and Well Written Essays - 1750 words

End of Life - Essay Example On the contrary, the scope of end-of-life care essentially aims to define guidelines for caring for patients whose death is expected or anticipated rather than working towards enhancing their life expectancy (Grinyer, 2011). The emergence of ethical dilemmas in end-of-life care are essentially rooted in handling sensitive issues and challenges which surface when executing significant decisions regarding an individual’s life. Thorns (2010) highlights that ethical considerations in the implementation of the process focus upon understanding the patient’s state so as to choose whether to continue with the treatment procedures or discontinue their provision. Moreover, under such circumstances where an individual likely does not possess the required psychological understanding to make correct decisions, concerned attendants and doctors are faced with either challenging the patients’ independence or agreeing with their choices thereby, granting them the right to possess complete control of their position and circumstances (Thorns, 2010). The emergence of ethical considerations in end-of-life care however, is not limited to the aforementioned assertions henceforth, this issue remains highly debated in scholarly circles; this paper applies three prominent ethical perspectives to critically evaluate and examine the concept from an ethical viewpoint. The utilitarian perspective explores theoretical issues from a multifaceted lens with reference to the concepts of end-of-life care and the role of doctors in the recognizing the independence and autonomy of patients with reference making their life decisions. As stated by Singer (2003) the nature of utilitarianism as a branch of consequentialism implies that the value of ethics in terms of each action or behavior is expected to be judged on an individual basis. In terms of examining the implications of adhering to utilitarianism the implications of the decision can be judged in a

World Population Essay Example for Free

World Population Essay Today all over the social media, whether a local TV station or a well known magazine such as New York Times, there have been repeated stories and articles circulating through regarding extreme poverty, sanitation and water problems in suffering countries, and other environmental issues such as global warming and possible extinction of many species due to loss of their habitat and water. We have seen it advertised and addressed everywhere. But many of these issues may be contributed to the major problem of our expanding world population. According to studies, the world population will be reaching 7 billion individuals this month. Our knowledge of how to control our increasingly high rate of world population may hold a significant solution on how these world conflicts may be controlled. If the knowledge and prevention of our expanding population seizes to act, our earthly planet may be in for a long road of unfortunate and threatening consequences. The two articles discussed in this essay address how citizens need to take on the challenge of reducing world population and what problems may continue to arise if we do not take action on such matter. First, in Jeffrey Sachs article, he notably states that with the rise of the world population reaching 7 billion that there are many consequences that must be stabilized in order to avoid major issues for our own humanity. Sachs begins his article with clearly discussing the environmental conflicts that we are and will continue to face with a growing population. Sachs states how the worlds agricultural systems are depleting our natural world. Species are becoming extinct with loss of their habitat due to expansion of our industrialized agriculture. As well, greenhouse gases are altering our climates and fertilizers are poisoning our natural elements. Sachs then goes on to discuss how the overbearing population rate is affecting our planets poorest and undeveloped countries. He describes how the poor societies suffer from high child mortality rates, lack of contraception methods, and failure of parents to provide adequate nutrition, education, and health care to their children. Jeffrey Sachs believes that there are two key factors to maintain a planet for a sustainable development. The first part is that he feels there needs to be a technological change to help avoid more environmental harm. Second, there needs to be stabilization in our world population by reducing fertility rates through family planning and contraceptive methods. Next, David Crary discussed the world population hitting 7 billion and also the challenges that are ahead of us as humans. Crary also makes a focus of how a rising population is affecting our undeveloped countries such as sub-Saharan Africa, Afghanistan, and Pakistan. In these poor conditions with a growing population rate, many of the undeveloped countries will be suffer from food and water shortages. In Crarys article, he discusses different issues in various parts of the world. First, Crary discusses the most populous countries on our planet, India and China, and how the overpopulation of humans is causing a gender-gap between the young females and males. This could be a future threat to these countries because there might not be a large enough young population to support the elderly. Although these countries have been reducing female fertility rates, family planning is still crucial. Cray also discusses how Europe and the United States will also have challenges among them with an overbearing population. In Europe, efforts have been made to shrink the birth rate. In Spain and Italy, many couples are finding that they are not having children due to economic issues. In the US, there is a significant population increase, and we are seeing this not through only high fertility rates but also illegal immigration. Overall, Crary does feel that the issue of our population increase is also a challenge that needs to be provided with a solution. Not only does Crary support the importance of family planning, use of contraceptives, or the goal to reduce birth rates, but he also supports the impact of saving our planet environmentally. We need to preserve our natural elements and focus on prevention of saving our Earth. In conclusion, I feel that the issue of our high rising population rates needs to be addressed. I do not feel that this issue is something that should be overlooked. When reading both articles, I was informed of the importance of family planning and the use of contraception. I feel that by providing modern methods of contraception to our un-developed countries, that we would see a significant reduction of birth rates. I feel that this is necessary to keep the poor societies from starving or dying from lack of food and water due to lack of resources. Also, in Crarys article, Crary provides various stats to promote the importance of stabilizing our population. I was shocked by the fact that the International Water Management predicts that 1. 8 billion people will suffer from water shortage. This to me really impacted me, and furthered my support to take action. I truly believe after reading both articles that we as humans need to take action. Our world is going to be impacted environmentally and economically negatively if we do not step up to the challenge of reducing our world population. I hope that all humans will be influenced by this issue, and as well take their part in bettering our world and our future.

History of the Byzantine Era and Significance Today Essay -- World His

Like John of Damascus, Theodore the Studite was an important literary figure and one of the principal people involved with the writing of the Canons. Theodore the Studite lived from 759-826 CE, and served as the abbot of the monastery of Studius in Constantinople from 798 CE until his death. Like John, Theodore was a defender of icons and believed that Iconoclasm was heresy. Theodore's arguments against Iconoclasm can be found in his three formal tracts and in his letter that opposed Iconoclasm based on the human side of Christ's nature, and on Theodore's belief that symbolism was necessary in religious worship. Though Theodore did admit that God could not, and should not be depicted in art, he still believed that the denial of the legitimacy of Icons of Christ meant the denial of the Incarnation. He argued that it was false to hold the belief, as the Iconoclasts did, that the symbol was the same as the essence it symbolized. Had this been true, he believed that the defende rs of images would have agreed that the legitimate icon of Christ was the sacred elements of prayer and conscious. Along with his writings and stances against the Iconoclasm, Theodore also created two important funeral orations, one for his mother Theoctista, whom he painted as a pious yet practical Byzantine lady, and another for his uncle Plato, abbot of the Saccudion monastery, whose rules had provided Theodore with a pattern that would aid him in his own monastic reforms. These works, by Theodore, provide arguments from the Iconoclasm periods, and also, from his personal history that give scholars a view into that period of the Byzantine history. Another influential scholar was Maximus the Confessor. In his early years, he studied philosophy, g... ...s F.X. The Western Humanities Volume I: Beginnings Through the Renaissance. New York, NY: McGraw-Hill Companies, Inc., 2010. Newman, Garfield. Echoes from the Past World History to the 16th Century. Whitby, Ont: McGraw-Hill Ryerson Limited, 2001. Nicol, Donald MacGillivray, Teall, John L. â€Å"Byzantine Empire.† Britannica Online Encyclopaedia Academic Edition. Accessed January 27, 2014. Retrieved From http://0-www.britannica.com.aupac.lib.athabascau.ca/EBchecked/topic/87186/Byzantine-Empire â€Å"St Maximus the Confessor.† Orthodox Church of America. Last Modified January 21, 2014. Accessed February 20, 2014. Retrieved From http://oca.org/saints/lives/2014/01/21/100249-st-maximus-the-confessor â€Å"Who is Saint Maximus?† St. Maximus the Confessor Orthodox Mission. Accessed February 20, 2014. Retrieved From http://www.stmaximus.org/who_is_st_maximus.html